Thursday, January 19, 2012

Change to LinkedIn's Integration with Twitter

At an event last night held by the San Diego AdClub (which had some amazing speakers, by the way), I was having a great conversation with someone about how I use different social networks. I mentioned that LinkedIn's Status Update feature wasn't as useful as it was before they integrated twitter into the feed. Once they gave people the opportunity to post everything to LinkedIn that they tweeted, it became harder to find good content about people I was connected to.

This morning, I received an e-mail from LinkedIn letting me know they have made some changes to their integration with twitter. It seems that you can still post a status update in LinkedIn and send it to your twitter feed. You can also post a tweet on twitter - and as long as you include the #in hashtag in your tweet, it will also show up in your LinkedIn status update. This means that you are consciously choosing to post that update on both platforms, regardless of the method you use, instead of just defaulting to send a post to both without thinking about it. The third way this will continue to happen is posts that are coming from a platform like HootSuite. However, with these types of platforms, a person does have to specify which networks they are sending each message to, so it will still be intentional.

I have written in the past about sticking to a strategy for each of the platforms you participate in. Now that LinkedIn will not be as cluttered with tweets, my original strategy for LinkedIn engagement should work again. LinkedIn is your professional network / resume. You should update your status on LinkedIn with current projects you are working on, professional achievements, things you are seeking help with, etc. This will bring back the opportunity for people in your network to connect with you on these items and continue to build relationships. Unfortunately, this means that we will have to start paying attention to the LinkedIn status updates from our network again because it will contain valuable information.

While I am on the subject, I will quickly mention that the currency on twitter is links. This is the platform to share links to blogs and articles that you find helpful so that your followers will see what kind of information you are sharing. The currency on Facebook is photos. Share photos from your personal life and from your professional life. It will make you more like-able, and again, continue to build relationships. Google+ doesn't seem to have one particular currency yet because they have tried to integrate all of these things together. We will see if one type of communication emerges as the best strategy for that network.

Let me know if you have any questions about the integration between LinkedIn and twitter, or any of the other social networks.