Marketing is Not a Task
"If you are only awesome to influencers, you are not awesome."
I had the pleasure of seeing Scott Stratten speak again at a LinkedOC event this week. My new friend, Sarah Beth Rosa was there and put together a great post on the evening. Instead of repeating everything she said, I'm just going to add a couple of my favorite tweet-able moments and ask you to click over to her site.
"You can automate your social media - just like you can automate a wake-up call... and lose your chance to be awesome."
"Three years ago, the people who were on Twitter were there because they wanted to be there. Now, people are there because they think they have to be there."
...Agencies should not be doing your social media if they can't answer customer service questions. "Outrage doesn't take the weekend off."