If You Are Not Paying, You Are the Product
Here's one of the "OMG! Facebook is going to show pictures of your baby in diapers to advertise for Pampers" article: (OK, that is not the example they used in the article, but I thought it was funnier.)
Facebook’s Policy Changes Will Mean Your Content Can Be Used In Ads If You Use Facebook
This article includes the appropriate links to the actual Facebook proposed updates (since you didn't read the email you received from Facebook) so you might want to read their perspective and then check out the links.
The reason I bring up your baby in diapers is so that you think twice before using any other photo besides a photo of yourself as your profile picture. Until you are fully aware of where that picture will show up, you should stick with a professional head shot (which is my recommendation to everyone anyway - the same one across all of your profiles on social media).
Will people be less likely to "like" brand pages if they know that their friends / the entire world will find out they like that brand/company? Maybe at first, but I don't think anyone was under the impression that those "likes" were ever really private. Please, correct me if I am wrong. I'm pretty sure that this has been going on for quite awhile and yet we don't hear complaints about it until Facebook makes a clarification in their terms of service in an effort to seem more transparent.
If your settings only allow your "likes" to post on your behalf to "Friends", then Facebook says it will respect those settings when using your content in advertisements. So, either think twice about who you "friend" on Facebook or think twice about who you "like" on Facebook.
How to see all of the pages and interests you have liked:
- Click on your name on the top right hand corner
- Click on Activity Log
- On the left hand side, click on Likes
- Choose Pages and Interests
If you click on the pencil on the right hand side of each post, you can hide their updates from your timeline (although, chances are you are not seeing their updates anyway) or you can unlike. If you hover your mouse over the picture of the page on that post and then move your mouse to the box where you would like/unlike, you get more options such as getting a notification every time they post something or changing the frequency of posts you see from them.
So, really. Keep Calm and Carry On. Stay informed and respond appropriately. Let me know if you have any questions.