Wednesday, April 2, 2014

Do Social Media Contests Work?


SocialPoint sponsored the Social Bar at Catersource / Event Solutions last week in Las Vegas. We showcased our social displays, social leaderboards (displays and mobile), and photo sharing. Many attendees got into the game of climbing the leaderboard by tweeting and taking pictures. Two of our winners let me record them talking about why they were playing the social game. SocialPoint leaderboards are a simple way to incorporate gamification into your event without your attendees needing an additional app or program to play the game. They are using twitter or instagram - which many of them already use - or will start using just to play the game and receive value from the app when they leave the event.

Overall, the event earned almost 19,000 tweets.and over 2,000 instagram photos/videos. 993 individual users were incorporating the event's hashtag into their online conversations. The social bar hosted a lot face to face meetings of the various people who were communicating with each other via social media. It was a successful partnership and we were happy to be part of a new segment of the meetings and events industry.

Video featuring Sarah Lawson @Sarah_Lawson from @Hotel_Laguna and Bar Harbor Catering Company @BHCaterCo. Short Bus Catering Company @ShortBusCater also won an all access pass to next year's conference.