Friday, April 11, 2014

"The Business of YOU"

The theme of this blog used to be Personal Branding for Gen X and Boomers and I am still very passionate about the topic even though I've never worked in HR, recruiting or any related field. Networking offline and online has been the main reason I have had any level of success in getting jobs, getting clients... getting everything I have.

The topic of last night's LinkedOC event was "The Business of YOU: why now is the best time to build your personal brand" and a few insights from the amazing panelists stand out to me. On a philosophical level, they each discussed the reasons for building a personal brand. Learning and personal/professional development were high on the list for these guys and I would concur. I wasn't a good writer when I started blogging. I used to be very cut and dry / to the point and it took practice to expand my thoughts into longer sentences, paragraphs. If I hadn't taken the initiative to start writing with no other motivation, I would not have been prepared to be an author of the new CIC Manual when I was asked. The panelists all talked about how building their personal brands has allowed them to move in directions that may not have been available to them otherwise - and they all had very successful careers before! The thing that holds people back is they get comfortable with where they are - the job, the family, etc. They don't push themselves to expect more and they don't think about what would happen if they experienced a major change at work or at home. One of them reminded us that even if you do have a job and are happy with it, building your personal brand can help you provide more value to your company - even if you are not in sales!

The panelists talked a lot about their current projects, which social networks they are using and had some tips for all areas of marketing. They had fresh ideas, hot tips and were candid about success and failure. Check them out! (Blogger suggests the person's G+ profile when you start typing in a twitter handle so I used the two that came up here - Sneaky!)

+Chris Dyer of http://www.peopleg2.com/

@SeanEllis of https://qualaroo.com/ and http://growthhackers.com/

+Jason Lankow of http://www.columnfivemedia.com/

Because I love MadMen, I clicked on this article from my Facebook news feed this morning. One of their "habits of successful people": 11. Care for and feed your network. The author suggests you should meet one new person every day and reach out to a person who you haven't talked to in awhile.

Do you feel like you are too busy to care for your network? Do you have tips on how you do it?