Making a Personal Brand Scalable

Interesting comparison of musicians and public speakers. Musicians put out a CD and then disappear for a year whereas bloggers have to find a way to stay innovative and connected to their community regardless of what other priorities come their way. An authentic blog shows the growth of that person or their business.

http://www.twistimage.com/podcast/archives/spos-322---scaling-the-personal-brand-with-paul-roetzer/

What is your motivation for blogging and managing your reputation online?