Are You in Control of Your Brand?
I came across this post on LinkedIn and thought it fit perfectly into my Personal Branding blog. It has been awhile since I linked to another blog. This one is short and sweet.
Internet – The New First Impression
http://tommccollum.wordpress.com/2013/01/14/internet-the-new-first-impression/
The concept of brands and branding is more complex than most people seem to realize. A brand isn’t really something which can be directly designed, instead being the product of lots of other things which can. You can design a logo and advertisements, specify brand guidelines, etc., but a brand itself is really the end result of how people perceive these things along with the products and services they represent.
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