Event Marketer 2017 B-to-B Dream Team

There were so many nuggets of wisdom from this article, I decided to put them in one place! From the Event Marketer 2017 B-to-B Dream Team, for your consideration:

Helen Stoddard, Head of Global Events, Twitter
"...really strong communicator, and that is above you, below you and side-to-side," along with being patient, calm and filled with a desire to never stop learning, to never stop pushing to improve programs, especially with those that happen year-over-year with audiences you talk to again and again.

Devin Cleary, Director, Corporate Events, PTC
An event "Bible" Cleary devised called the MSPOT, which stands for Mission Strategy Playbook Omissions and Targets, a one-page summary of what the event stands for and its goals.

Garett Carr, Global Auto Show and Events Manager, Ford
The brand deployed augmented reality to peel back the layers of [their vehicles] and reveal the high-tech features under the hood.

This made me ask myself how we could use augmented reality to "peel back the layers" of our events because attendees love seeing the behind-the-scenes stuff.

Charlie Eder, Director-Global Events and Client Experiences, AOL
"Nothing that's going to be thrown at me professionally is going to kill me. Don't stress over it. At the end of the day we're just producing an event."

Sean Zielinski, Communications Director, Harley-Davidson
...knowing your customers, what inspires them, how they learn, what they like and what they don't... "...use that knowledge to build purpose and value into every experience you create"

I hope to one day be on this list. For now, I'm honored to be included in Connect Association’s 2017 40 Under 40 class.


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